Our Story

Hello, nice to meet you!

I am Heidi Parviainen, the owner of Norse Spells and the founder of Dark Sarah, a cinematic metal band. I am a professional singer, a singing teacher and a jeweler. I have a deep love for mysticism and living in harmony with nature. I live in a wooden house in southern Finland, surrounded by nature and a beautiful flower garden from which I draw inspiration for my stories, art and music. I have named this shop Norse Spells to celebrate my nordic ancestors as well as ancient pagan beliefs and stories.


In 2020, when the world faced the global pandemic crisis, and being a musician became extremely hard, I thought it was just the time to start building up a new online store concept. The idea for this mystic lifestyle store had been cooking in my mind for several years, and I felt it was the right time to start bringing it to life. I thought that the world needed a little bit of magic and beauty to soothe the mind and tickle our imagination. 

All the products are carefully curated, hand-picked and tested by me. Here you can shop for whimsical products that reflect our ecological values. They are healthy for both your body and soul, and also for nature. Most of the products are hand-made by independent artists or small businesses, so every purchase supports a person!

If you have any questions about the products or are interested in doing business with us, do not hesitate to contact us.

May the magic be with you!

Norse Spells was born from the idea to celebrate the magic of the pure Nordic nature, craftsmanship, mystical lifestyle and ecological values

we make your clothes on demand and ship them to you straight from the manufacturer to reduce fabric waste

 You may find products that are made from RECYCLED or ECO MATERIAL

WE PLANT TREES to prevent deforestation of our planet

We keep plastic pollution to the minimum 


100% MAGIC